Common activities every SEO company in India performs

SEO, these are not just three alphabets attached. Instead, it stands for Search Engine Optimization, which refers to improving a website’s ranking on the SERPs. SEO is crucial in establishing a robust online presence in today’s business environment. Thus, it becomes essential for you to know and leverage it for your business. So, start looking for a good SEO company in India, but before that, read this blog to get a brief idea about their services.

List of SEO practices performed by SEO Companies in India:

Website audit

SEO experts audit websites to understand their current state. It is concerned with the website’s menu since it might significantly impact its success. In addition, they analyze overall user experience, sitemaps, layout, content, page speed, and technical aspects.

Understand client goals and objectives

Every client wanting SEO services will have different requirements. Some might want more web traffic, whereas others wish for better ranking, visibility, brand awareness, and improved sales. The expert will carefully understand your requirements and draft a custom strategy to achieve the desired goals and results. Once the strategy receives a green signal, it will perform relevant SEO activities and tasks to implement it effectively.

Keyword research

Keywords are crucial in optimizing the webpage or website’s content to improve SERP rankings. Therefore, experts will conduct keyword research to identify some relevant words with high search volume that can increase the possibility of visitors visiting the site. Moreover, it increases the chances of visitors taking desired actions like placing an order, calling, or filling out a form.

Backlinking

Backlinking is one of the most critical SEO factors affecting rankings. An SEO company will examine the website’s backlinks. They will identify poor-quality backlinks to safeguard your site’s authority and reputation. Moreover, they will optimize the website by adding authoritative backlinks that will help improve site visibility and rankings.

SEO reporting

Tools like Website Metric Analysis and Google Analytics are used to analyze all the activities and tasks conducted for SEO purposes. SEO specialists will also review the effectiveness of strategies developed to ensure all is well. If the company falls short of its goals, it will make necessary changes to ensure all activities are performed in the right direction. The monthly analysis report will be shared and evaluated in a meeting with the clients to maintain transparency and receive inputs to help their business grow better.

Competition analysis

An SEO company is responsible for analyzing the competition for their clients. This is done primarily by comparing the total number of web pages on their client’s and competitor’s sites. This is because the more pages there are, the better the rankings will be. They will then develop result-driven SEO strategies to establish websites similar to the competition.

Conclusion

The list of SEO activities includes but is not limited to the ones discussed above. The concept of SEO activities a company performs is similar to an iceberg - ten percent of it is visible, whereas ninety percent of the backend activities performed go unnoticed. However, all of it is done to establish a robust digital presence for your business. Thus, you must carefully choose a company offering SEO services in India. Remember, quality and skills matter.